Fluidware is latest in a string of ventures from the serial entrepreneur Eli Fathi. This time he has partnered with a dynamic duo (brothers) Aydin and Amin Mirzaee and Samuel Cormier. The company was founded in 2008 as Chide.it and bootstrapped from zero by the four founders.

Fluidware won the Bootstrap Awards in Ottawa (as Chide.it) in 2011 & 2012 and doubled in size over the last year. Fluidware has also managed to double it’s revenue every year which used to be the norm for a tech company but is no small feat in today’s post bubble environment. I visited their office in Ottawa’s east end and was impressed with the knowledge of the team leaders and the casual work place environment. There are a number of well funded start-ups in the Ottawa area that started at the same time with significant seed capital and are not even close to being in the black.

This is definitely a company to watch in 2013.

The company currently has two product thrusts that are described the paragraphs below.


ReviewRoom application management software provides the most complete solution for managing an online application process – from organizing workflow and collecting applications to evaluating submissions and reporting. ReviewRoom is the only application management software designed and built for the social web. Leading, fast-growing organizations use ReviewRoom to streamline, organize and manage their application collection processes. ReviewRoom is a complete, modular Software-as-a-Service (SaaS) platform which can optimize the speed, cost effectiveness, and ease of application collection & review for any organization.

Flexible. Simple. Collaborative. Intelligent. Whether you`re looking to collect applications for business plan competitions, grants & scholarships, admissions, awards & nominations, membership applications and more ReviewRoom is the perfect solution.


FluidSurveys is an online survey & feedback collection tool that makes it easy to gather & analyze data. Users can build surveys & forms in seconds, engage respondents and analyze the results in real time. Focusing on ease of use, simplicity, versatility and scalability, FluidSurveys is a unique solution that can empower feedback collection and research while influencing critical decisions.

With a powerful toolkit of features, a collaborative & intuitive user interface and online cloud storage, FluidSurveys is trusted by organizations and individuals around the world.

For more information on Fluidware contact Hailley Griffis  (hailley@fluidsurveys.com)

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