Tag Archives: Marketing

My First KickStarter Experience

Roughly one month ago I started a KickStarter campaign to sell my novels in various forms (Hard cover vs soft cover vs ebooks) in order to help fund my daughter’s medical school. I set the length of the campaign to … Continue reading

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“Everyone is in Sales”

I have had the good fortune to work for a very long time with one of the tech industries very successful entrepreneurs. I’ve collected a number of quotes over those years, but perhaps one of the most fundamental ones is … Continue reading

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Socialnomics – How social media transforms our lives and businesses (Part 4)

This book can be purchased at: http://www.amazon.ca/Socialnomics-Social-Media-Transforms-Business/dp/1118232658 Today we look at Chapter Two. “Social Media = Preventive Behaviour” Erik starts out Chapter two with a look at how Social Media can effect our jobs, and our lives. He talks about … Continue reading

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Socialnomics – How social media transforms our lives and businesses (Part 3)

This book can be purchased at: http://www.amazon.ca/Socialnomics-Social-Media-Transforms-Business/dp/1118232658 Today we continue our look at Chapter One. “Search Engines and Social Media” The authors continue to make interesting observations through the next few sections as they note the changes that the Internet … Continue reading

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Socialnomics – How social media transforms our lives and businesses (Part 2)

This book can be purchased at: http://www.amazon.ca/Socialnomics-Social-Media-Transforms-Business/dp/1118232658 Today we continue our look at Chapter One. “Who Cares What You Are Doing?” I can’t count the number of times that I have had people ask me why I bother with Facebook, … Continue reading

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Socialnomics – How social media transforms our lives and businesses (Part 1)

This book can be purchased at: http://www.amazon.ca/Socialnomics-Social-Media-Transforms-Business/dp/1118232658 I find that it is always a good idea to have more than one book on the go. When one book starts to drag, you can switch to the other one to keep … Continue reading

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Would you work at a company like this?

Buy this book here: http://www.amazon.ca/100-Days-judgement-killed-Nortel-ebook/dp/B00CD36GL4 I am currently reading a book called 100 days which details the events that lead to the decline of one of Canada’s most successful companies. It is obvious from this book and Ibrahim’s book, that … Continue reading

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Tech Tuesday update

Close to 300 people showed up at the Marshes last night for Tech Tuesday. The event for the evening was to be a panel discussion on the state of the tech industry in the Ottawa area. The panelists were to … Continue reading

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More on Blue Oceans

I briefly mentioned in a earlier post that I was reading a book called “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne. The book touches on many different aspects of creating a winning business and contains some thought … Continue reading

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“Traditional marketing is dead!!!

It should not come as a surprise that traditional marketing has become less effective in this new Internet driven era. The following is a quote from a harvard business study by Bill Lee. “First, buyers are no longer paying much … Continue reading

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